— VIA —
Unconventional, witty, funny, innovative, vision-driven, and staunchly ethical. While many of the faith community would balk at the blatant disregard for “values,” in a puritanical sense, the ethic for “saving lives,” and “increasing standards of living,” is clear and ought to be acknowledged and applauded.
A few things I appreciated:
1. The ability to have a crystal clear focus on the objective of “making Thailand a better place.”
2. The skill of communication, using humor, illustrations, and creative thinking to get the message out in a variety of mediums. (“Cops and Rubbers.” Yeah, still laughing about that one.)
3. The willingness of Viravaidya to think unconventionally for the cause.
The one blaring challenge.
1. Viravaidya was able to get the Catholic and Buddhist leaders to “bless” his efforts. I would be curious to learn more about how that conversation went down. It also seems to highlight the reality that existential realities could possibly change religious dogmas.