Demonization

A worthy quote from marketing guru Seth Godin: http://sethgodin.typepad.com/seths_blog/2009/03/demonization.html

DEMONIZATION: The closer you get to someone, something, some brand, some organization… the harder it is to demonize it, objectify it or hate it. So, if you want to not be hated, open up. Let people in. Engage. Interact.

This reminds me of another word that is quite apropos to this sentiment: Love.

About VIA

www.kevinneuner.com

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